Debbie McKean - Principal

 While so much has changed in the marketing and media world, helping client’s create strategies to increase brand visibility, 

growth & profitability has not.   

We are problem solvers and results-driven executives with years of consulting and Fractional CMO roles.

True marketing success lies in the seamless integration of data, marketing, media, and business Key Performance Indicators (KPIs) — a holistic approach that sets us apart.

 As an extension of your team, we help clients achieve their goals and grow their business through innovative and effective marketing and media strategies. 

Partnerships

We've fostered a strategic partnership spanning over 15 years.

 with a top-tier firm that excels in data analytics and modeling, nventive.ai.

• Together, we've undertaken diverse projects, such as analyzing customer portfolios, crafting laser-focused segments, and acquiring precise data for testing.
• Success Story: We just completed a test for a home services company whose direct mail had stalled on all KPI's.  We analyzed the customer data, creating new segments and sourcing and purchasing new data.  Not only did the test results outperform on all KPI's, it also reduced the 60-90 day cancel rate by over 50%.

 Need Creative? we have partnered with a small but mighty boutique small firm that can do anything from logo design, websites, online advertising, direct mail, collateral and more! 

• Retail
• Financial/Banking
• Insurance
• Education
• Home Services
• Private Equity
• Advertising Agency Account Management